“Styling and the Experimental Car”

Sponsored by Ford Motor Company in 1964, this consummate design process piece manages to be both expressive and promotional whilst educating its audience about sophisticated ideas such as product design, branding and styling.

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I particularly like the segments that focus on the value of design and how the separate disciplines work together — something that still needs defining fifty years later! These design fields are also positioned as something that the audience may not be aware of but consciously or subconsciously respond to, and that these instincts have existed as cultural phenomenon since the ‘dawn of time.’

The film goes on to leverage the company’s design prowess further by saying that it is this attention to detail, embodied in a culture of innovation that makes their products the obvious choice in an evolving consumer marketplace that demands quality, style and [aspirational] luxury.


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