Creative Direction and Design
“Unbalance in order to rebalance…”
Sequoia-backed Topcoder (part of Appirio) is a design and development, crowdsourcing platform with a million plus members globally, working on projects for companies such as IBM, U.S. Dept. of Energy, Deloitte, and eBay.
Appirio / Topcoder was acquired by Wipro.
Problem, limitations, solution
Newly formed product, design, and dev teams, generally high expectations (investors, board, management), extremely short runway.
Push the limits of what the platform could be by creating a conceptual narrative around the desire for major change. Root this in an executable design approach that would deliver a result on time and allow for the integration of community feedback.
Product design concepts
(Background images by Peter Saville.)
A stylistic template for recurring and evolving icons.
Design iterations and directions
The core product sections was rendered in several variations based on feedback from the team.
Navigation device, section architecture.
Personal metrics view.