Art Direction & Design
Choose Energy is the leading retail energy marketplace where you can shop for the best electricity and natural gas products for your home and business.
The company’s approach is transforming a 100 year old market worth over $1.5 trillion.
Choose Energy was acquired by Red Ventures.
Problem, limitations, solution
Establish a brand identity that would resonate with a very broad target audience. Support the image of a company, product and service that was completely trustworthy, inclusive, and easy to use.
Limitations were multifaceted — resources, timing, concern about impacting existing brand equity negatively.
Developing a shared vision supported by qualitative data and heuristic insight, and responding to internal team needs, we created the following design solution.
The site’s focus was driving search and communicating core offerings. The new design also enabled informational, positioning, and other supporting content to be displayed in a compelling way.
Business section with filtered search
Energy suppliers were the corner stone of the service offering. We profiled them on the site in a way helped to engage customers and supported the buying decision.
The new site was fully responsive as accessible on all mobile devices.
Product icons and photography
The new logotype, logo mark, typeface, and color palette.
The final design utilized a grid format that made the updating and delivery of targeted content easy and effective.
Interaction, icon, and typography patterns