Other Projects

Identity, Web, Product Design

‘Savvy advice from people in the know…’  Social network/community portal designed around original and user-generated content, positioned for advertising leads within the broader Quinstreet network.

Core UX objectives: entertaining, fun, useful, targeted, valuable, credible.

Adavvy screen 01Adavvy screen 02

Adavvy screen 03

Adavvy screen 04


Like.com (acquired by Google)
Identity, Product Design

Social component for visual search and comparison shopping leader – find items assemble them into looks, discuss, share, brag, enter them in contests. Aggregated home page/content stream, drag and drop UI for look creation.

Core UX objectives: desirable, fun, entertaining, fulfilling, credible, essential.

Like screen 01

Like screen 02

Like screen 04


Solutions OI
Identity, Product Design

Design for commercial interiors and modular office solutions – complete web presence overhaul. Objectives included sharpening market perception through the highly aesthetic presentation of product and service; create a CMS-driven product information section.

Core UX objectives: credible, desirable, essential, useful.

Solutions OI screen 03Solutions OI screen 01

Solutions OI screen 02


Wallace, Roberts & Todd
Strategy, Identity, Web Design

Multiple client project engagements–including two company website redesigns—for national collaborative practice of city and regional planners, urban designers, landscape architects and architects.

Project objective: create a fluid, very visual aperture through which work, philosophy, culture, achievements could be showcased. Core UX objectives: credible, desirable, essential.

WRT websiteWRT website
WRT website

WRT website



Napster Redesign
Identity, Product, Experience Design

Worked with Razorfish to re-envision music sharing legend as the ultimate media / music social network. Objectives and deliverables included multiple concepts for content sharing, aggregation and display, advertising and promotional models, brand identity ideation.

Core UX objectives: fun, entertaining, fulfilling, credible, essential.

Napster screen 01Napster screen 02


BOXBE (acquired by eDataSource, Inc.)
Identity, Product, Experience Design

Email management service enabling customers to create and manage multiple lists for friends, family, work, business and preferred marketers. Objectives included creating a strong visual identity, expressing core product value propositions, simplifying on-boarding processes.

Core UX objectives: fun, fulfilling, credible, productive, essential, useful.

Boxbe home screen

Boxbe account screen

Boxbe sign up flow


SFSU Master Plan
Identity, Product, Experience Design

Created an online space to visually express and give universal access to State’s definitive campus master plan. The plan was designed to help them become “the nation’s preeminent public urban university.”

Core UX objectives: valuable, credible, useful, accessible.

SFSU Master Plan screen 01

SFSU Master Plan screen 02

SFSU Master Plan screen 03

SFSU Master Plan screen 05


Studio TMT
Identity, Web, Experience Design

Establishing web presence for new architecture and design studio. It’s all about the work, that’s why it’s at the center of the experience.

Core UX objectives: credible, desirable, cutting-edge, professional.

Studio TMT screen 01

Studio TMT screen 02

Studio TMT screen 03


Identity, Web, Experience Design

Co-founded critically acclaimed and internationally renowned art project space. The unique, ephemeral and often event-based curatorial program made it necessary to have an expressive online space to preserve and archive the TART experience.

Core UX objectives: desirable, credible, essential.

TART screen 01

TART screen 02

TART screen 03


Strategy, Identity, Web Design

Helped launch London-based art and accommodation start-up. A kind of “self-catering art museum” Feltrooms embodies the ultimate in hip cultural living experiences for the Airbnb generation.

Core UX objectives: desirable, entertaining, credible.

Feltrooms screen 02

Feltrooms screen 03

Feltrooms screen 04

Feltrooms screen 01


Other clients include

American Express, Bank of America, Carnegie Hall, Citron Capital, CNET, Gamespot, Hearst Communications, Hewlett Packard, Institute for the Future (IFTF), Levi Strauss & Co, Macy’s West, Montgomery & Co, MTV, NBC, Nike, Sony, Sun Microsystems, Tellabs, Visa, WB Network.