Preact

Preact - illustration

 

Art Direction and Design

Science Makes Customer Success Simple

Preact’s data science makes it easy to decode customer behavior, so you can reduce churn and drive revenue with precision.

Preact was acquired by Spotify.

 

Problem, limitations, solution

Communicating the many benefits of implementing the Preact product suite was complex and nuanced.

Immediate constraints revolved around team resources, timing, and the lack of a strong company identity system that would communicate the mission effectively.

Working with a remote resource and the CMO I was able to design and implement a new identity for Preact. The small team enabled fast decision-making which led to fast execution and content publishing — the results were immediately effective.

 

Website

Preact website comp

Preact website comp

 

Mobile views

Mobile design comp

 

Icon sets

Website iconography

Iconography image

 

Updated mark

Preact logo mark

Logotype lockup

Preact logotype

 

Content design

Image of Preact content piece

 

Info graphics

Preact - info graphic

Preact - info graphic

 

Content map

Preact - content map

 

Content portal

Website content screen

 

Illustrations

Blog illustration

Blog illustration

Blog illustration

Blog illustration

Blog illustration

 

More about this project