Art Direction and Design
Science Makes Customer Success Simple
Preact’s data science makes it easy to decode customer behavior, so you can reduce churn and drive revenue with precision.
Preact was acquired by Spotify.
Problem, limitations, solution
Communicating the many benefits of implementing the Preact product suite was complex and nuanced.
Immediate constraints revolved around team resources, timing, and the lack of a strong company identity system that would communicate the mission effectively.
Working with a remote resource and the CMO I was able to design and implement a new identity for Preact. The small team enabled fast decision-making which led to fast execution and content publishing — the results were immediately effective.