Preact - illustration


Art Direction, Design, Illustration

Science Makes Customer Success Simple

Preact’s data science makes it easy to decode customer behavior, so you can reduce churn and drive revenue with precision.

Preact was acquired by Spotify.


Problem, limitations, solution

Communicating the many benefits of implementing the Preact product suite was complex and nuanced.

Immediate constraints revolved around team resources, timing, and the lack of a strong company identity system that would communicate the mission effectively.

Working with a remote resource and the CMO I was able to design and implement a new identity for Preact. The small team enabled fast decision-making which led to fast execution and content publishing — the results were immediately effective.



Preact website comp

Preact website comp


Mobile views

Mobile design comp


Icon sets

Website iconography

Iconography image


Updated mark

Preact logo mark

Logotype lockup

Preact logotype


Content design

Image of Preact content piece


Info graphics

Preact - info graphic

Preact - info graphic


Content map

Preact - content map


Content portal

Website content screen



Blog illustration

Blog illustration

Blog illustration

Blog illustration

Blog illustration


More about this project