Preact

Blog illustration

 

Product, Ux, Visual Design

Science Makes Customer Success Simple

Preact’s data science makes it easy to decode customer behavior, so you can reduce churn and drive revenue with precision.

Preact was acquired by Spotify.

 

Problem, limitations, solution

The product experience was expressing an early, limited version of itself: difficult on-boarding, overly complex patterns and flows, weak Ui design.

Limitations centered around establishing effective design and execution processes within the team.

Established product design best practices, such as customer interviews, cross-functional team critiquing, decision-maker exploration sessions, prototyping, A/B testing.

 

Main product Ui

Web app design comp

Web app design comp

Web app design comp

Web app design comp

 

Mobile view

Web app design comp

 

Chrome plug-in with mobile adaptation

Sidebar implementation comp

 

Ui style guide

Web app design comp

 

Planning sketches

Web app design comp

 

Workflows feature

A new feature that would allow Customer Success Managers to use Preact to create day-to-day interactions with their customers.

Web app design comp

Web app design comp

 

Interviews

We collected feedback from external and internal clients.
Research post it notes

 

Sketching

Sharing initial thoughts about the experience solution.
Research notes

 

Ux mapping

Collaborating on some of the core challenges.
Whiteboard sketch

 

Prototyping

Testing ideas and assumptions.

HTML prototype screen shot

HTML prototype screen shot

 

Iterations

Web app design comp

Web app design comp

Web app design comp

Web app design comp

 

Product on-boarding

Initial design concepts that played with updating the visual design as well as creating the user experience.

screen-02

Ui comp 04

Ui comp 01

 

Existing brand parity

Ui comp 07

Ui comp 08

Ui comp 09

 

Design implementation workflow

Desktop visual

Sketch for UI

 

More about this project