Product, Ux, Visual Design
Science Makes Customer Success Simple
Preact’s data science makes it easy to decode customer behavior, so you can reduce churn and drive revenue with precision.
Preact was acquired by Spotify.
Problem, limitations, solution
The product experience was expressing an early, limited version of itself: difficult on-boarding, overly complex patterns and flows, weak Ui design.
Limitations centered around establishing effective design and execution processes within the team.
Established product design best practices, such as customer interviews, cross-functional team critiquing, decision-maker exploration sessions, prototyping, A/B testing.
Main product Ui
Chrome plug-in with mobile adaptation
Ui style guide
A new feature that would allow Customer Success Managers to use Preact to create day-to-day interactions with their customers.
Testing ideas and assumptions.
Initial design concepts that played with updating the visual design as well as creating the user experience.
Existing brand parity
Design implementation workflow