Art Direction and Design
StudyBlue, the leading crowdsourced learning platform, provides intelligent learning tools including flashcards, notes, study guides and more, that empower more than 10 million students to study smarter.
Problem, limitations, solution
The focus and design of the communication channel was off-target and did not feature the product in a way that was compelling.
The responsibilities within product design team needed to split to get this project completed and launched. There was (very) new marketing leadership with no dedicated design resources.
An entirely new website was designed that addressed the above issues. The product — especially the mobile apps — was featured prominently and the target audience (college students and teachers) was highlighted.